For more than a year, coronavirus limits our everyday activities: restaurants, resorts and clubs are mostly shut down, masks cover human faces and occasions to dress up are far from numerous. At this very moment, when the pandemics is still ravaging, but the newly invented vaccine already gives us hope for a not so distant better future, A/RAISE launches the “Let’s live!” collection: a powerful injection of optimism, sex-appeal and luxury. Inspired by the Golden age of glamour in the late 1990s, when Kate Moss, Naomi Campbell and the heroines of Sex and the City reigned over the world capitals, “Let’s live!” makes us think of the iconic photos taken by Helmut Newton, Patrick Demarchelier, Ellen von Unwerth, Terry Richardson. The Millenium bacchanalia of the liberated body and dolce vita, which Sophia Loren herself never dreamed of, did not last long, but remained forever in the history of fashion and in the memory of those who were lucky enough to take part in it. Open back and deep décolleté, silk, chiffon and satin, bright colors and flowing textures - both industry giants and young brands are increasingly returning to the key elements of the "fashion - 2000", as a syndrome of fatigue from androgynous aesthetics that has unequivocally dominated fashion in the recent years. Audacious, confident, unafraid of her desires, but at the same time not devoid of self-irony - “Let’s live!” is created for this kind of woman, whose days of glory are yet to come.
Soon we are planning to shoot the Lookbook collection. Its main idea is to convey the atmosphere of preparing for a party with friends. For this, we plan to rent a mansion with a beautiful interior, in which the model will portray a beautiful sexy woman who is waiting for guests.