A/RAISE - brand women's clothing created in 2019 in Ukraine.
The brand name A/RAISE symbolizes the growth and development of something greater. Founder and creative director Elena Berezkina is a successful restaurateur, but she has a passion for creating clothing from designer since childhood. Elena’s grandmother was holding a small studio. Therefore, implementing a career, Elena embarked on a long-held dream.
A key distinguishing feature is the birch bark print in various interpretations. First, birch echoes the name of the designer. Second, the tree has long been a symbol of strength and fragility at the same time - a combination that is close to the designer in spirit.
In opposition to the general trend towards simplicity, minimalism, and androgyny, A/RAISE creates products that emphasize the true femininity. Each output in an A/RAISE look is its arresting images. The products from the A/RAISE woman feel confident, desirable, catching admiring glances.